Corporate purpose answers the question WHY? a company does what it does. It is the single underlying objective which unifies all stakeholders and embodies its ultimate role in the broader economic, societal and environmental context.


We are a team with outstanding experience and passion for working with businesses to enhance their performance and reputation through purpose. We are leaders in defining and developing corporate purpose, aligning business strategy and advising on business transformation, regulatory risk and stakeholder communications.


We advise on business transformation through purpose-led strategies and communications that enhance business performance. Our team works alongside clients to dig deeper into the UN Sustainable Development Goals, put in place strategies for how to accelerate their achievement, and develop creative engagement campaigns.


The RISE Matrix assesses baseline targets across key parameters including diversity, environment and remuneration. We map individual companies and work with them to set goals and drive performance.


We are based in Brussels and London, with partnerships around the world. In Brussels we work with The Space, the new European innovation centre for emerging technologies, to debate and advance the role that innovation plays in developing sustainable solutions and improving lives.

Our Purpose

Make purpose-led
performance the new
business as usual.

Our Values

We want to create a firm where everybody has a sense of purpose,
and brings that to their

work and our clients every day. A diverse, smart and collaborative team that has fun together and where we all feel we are part of something bigger. The world is changing and we want to help it change in a positive direction. Personal development, learning and looking after everyone’s physical and emotional health is important to us.

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Our Vision

We believe that a world where business, government and civil society work together to

address global challenges is a better world for everybody. Our aim is to become the leading global advisory firm for organisations that want to transform their performance and stakeholder engagement through purpose.

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The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect and in order to leave no one behind, it ís important that we achieve each Goal and target by 2030. Click on any specific Goal below to learn more about each issue.