Debate & Launch

Corporate Purpose: Hope or Hype?

18 November 2019

Should companies go further in forging long-term, purpose-led strategies? How can we encourage CEOs and business owners to do the right thing and set goals that drive their business performance as well as benefit society as a whole? What is the role of government, policymakers and other stakeholders in working with business to accelerate the achievement of the UN Sustainable Development Goals?

Times are changing and business as usual is no longer an option.

We will be discussing these issues with a high level panel on how corporate purpose can guide a new model of collaboration for the benefit of all – and to raise a glass to celebrate the launch of RISE.

  • Eva Maydell – Member of the European Parliament
  • Geoff McDonald – Former global VP HR, Unilever and Senior Adviser at RISE
  • Rebekah Smith – Deputy Director of Social Affairs, Business Europe
  • Alexander Winterstein – Spokesperson of the Austrian Federal Government