About Us

What we do

RISE works with leaders and organisations to put purpose and sustainability at the heart of strategy and engagement.

The RISE methodology helps guide leadership teams through the process of defining and developing corporate purpose, setting goals, aligning business strategy and embedding it in the business. We advise on business transformation, strategic sustainability and stakeholder communications.

Our team works alongside clients to align with the UN Sustainable Development Goals, put in place strategies to accelerate their achievement, and develop creative engagement campaigns.

Meet the team

We are a multi-disciplinary team with outstanding experience and passion for working with businesses to enhance their performance and reputation through purpose.

We are based in Brussels and London, and work with partners and clients around the world.

Geoff McDonald

Senior Advisor

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Geoff is one of the leading global experts in helping companies develop and define their corporate purpose, and a founding member of RISE. He was previously the Global VP of Human Resources for Unilever. As a global advocate, campaigner and consultant, he is passionate about helping organisations embed purpose as a key driver of business performance and advises clients and leadership teams around the world. Geoff’s HR experience spans leadership & talent development, organisational change, capability development and business transformation. Having helped to archetype the transformation of Unilever’s performance by putting purpose at its core, Geoff is a strong believer that purpose is central to both organisational performance and individual wellbeing.

Katarina Wallin Bureau

Managing Partner

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Katarina is the founder and managing partner of RISE. She has researched and advised on corporate purpose for over 10 years, working with leaders, organisations and academia across multiple sectors and regions. Katarina has a combined management consulting and strategic communications background, as well as having worked in the European Commission. This gives her a multi stakeholder perspective on what it takes to drive positive change while strengthening business performance and reputation. She has wide experience in developing creative, global campaigns and partnerships, with a particular passion for gender & diversity and working together to make progress on the UN Sustainable Development Goals. Katarina was previously the COO of Burson-Marsteller in Europe, Middle East & Africa.

Robert McLeod

Senior Advisor

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Rob is a leading expert on international policy implementation and regulatory risk, and a founding member of RISE. He is the former Editor-in-Chief and CEO of global regulatory risk specialist MLex market insight. Prior to co-founding MLex in 2005, Robert built his career as a Bloomberg News journalist covering financial services, mergers & acquisitions and antitrust in London, Paris and Brussels. Rob advises corporate clients on putting purpose at the centre of engagement with regulators and is devising the RISE Matrix, a measurement approach tailored across geographies and industries.

Jenna Luchman

Account Director

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Jenna is an experienced public affairs consultant with deep knowledge of EU decision-making processes. She has a legal background, and previously spent over four years in the Public Affairs team at Weber Shandwick in Brussels, focusing in particular on energy, environment and transport. Prior to joining RISE, Jenna also spent a year co-leading the Brussels team for Euros Agency, specialising in digital and tech. Jenna is a committed EU enthusiast and passionate about helping companies find opportunities to engage around the European Green Deal and putting sustainability at the core of their business strategies. Having spent the last 6 years in the EU bubble she understands the need for organisations to rise above business as usual in order to convey a vision that delivers change.

Neil Davy

Senior Advisor

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Neil is the former CEO of Corporate Citizenship, a specialist sustainability consultancy. Prior to that he led the London-based corporate governance think-tank Tomorrow’s Company. He specialises in corporate purpose, sustainability and responsible business. He has worked with senior leaders in multinational companies across a range of industries.

Tarryn Rennie

Associate Consultant

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Tarryn has a postgraduate degree from the prestigious University of Chicago. She worked in communications and marketing before joining RISE and is quickly becoming an expert on the UN Sustainable Development Goals. She supports clients on purpose development and sustainability as well as leading social media for RISE.

Mayssa Badr

Senior Director

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Mayssa is senior director of communications and business development, and a founding member of RISE. Having previously worked for European Voice (now Politico) followed by 10 years at BCW (previously Burson-Marsteller), she is a marketing & communications expert with extensive experience in developing creative communication campaigns in a wide range of industry sectors, working at the intersection of communications and public affairs. She has built and led campaigns with an EMEA-wide or global reach. Mayssa’s experience includes developing communications and marketing strategies, strategic messaging, media relations, digital and online advisory, communications/messaging/media trainings and crisis communications.

Tiziano de Angelis

Chief Financial Officer

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Tiziano is a serial entrepreneur and investor, and a Managing Partner at Cronos Group, the holding company of RISE. Tiziano is one of the founders of Cronos International, a leading supplier of technology solutions for European public institutions. Tiziano was also a founder of The Space, an innovation centre for European startups in emerging technologies. He has over 20 years’ experience in business, tech and consulting.

Sarah Gobel

Associate Consultant

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Sarah has a background in European Affairs coupled with experience in political and non-political policy, communication, and advocacy work in Brussels. She previously spent time in the European Parliament assisting two Swedish Members of Parliament (Greens/EFA) in their political mission. Subsequently, she spent time at Rud Pedersen Public Affairs in Brussels supporting the Communications and Consumer Goods clusters on environment and sustainability issues, strategic communication, and EU advocacy.