Team

Katarina Wallin Bureau

Managing Partner

Katarina is the founder and managing partner of RISE. She has researched and advised on corporate purpose for over 10 years, working with leaders, organisations and academia across multiple sectors and regions. Katarina has a combined management consulting and strategic communications background, as well as having worked in the European Commission. This gives her a multi stakeholder perspective on what it takes to drive positive change while strengthening business performance and reputation. She has wide experience in developing creative, global campaigns and partnerships, with a particular passion for gender & diversity and working together to make progress on the UN Sustainable Development Goals. Katarina was previously the COO of Burson-Marsteller in Europe, Middle East & Africa.
Email : Katarina.wallinbureau@risepurpose.com

Robert McLeod

Senior Adviser & COO

Rob is a leading expert on international policy implementation and regulatory risk, and a founding member of RISE. He is the former Editor-in-Chief and CEO of global regulatory risk specialist MLex market insight. Prior to co-founding MLex in 2005, Robert built his career as a Bloomberg News journalist covering financial services, mergers & acquisitions and antitrust in London, Paris and Brussels. Rob advises corporate clients on putting purpose at the centre of engagement with regulators and is devising the RISE Matrix, a measurement approach tailored across geographies and industries.
Email : Robert.mcleod@risepurpose.com

Mayssa Badr

Senior Director

Mayssa is senior director of communications and business development, and a founding member of RISE. Having previously worked for European Voice (now Politico) followed by 10 years at BCW (previously Burson-Marsteller), she is a marketing & communications expert with extensive experience in developing creative communication campaigns in a wide range of industry sectors, working at the intersection of communications and public affairs. She has built and led campaigns with an EMEA-wide or global reach. Mayssa’s experience includes developing communications and marketing strategies, strategic messaging, media relations, digital and online advisory, communications/messaging/media trainings and crisis communications.
Email : Mayssa.badr@risepurpose.com

Geoff McDonald

Senior Adviser

Geoff is one of the leading global experts in helping companies develop and define their corporate purpose, and a founding member of RISE. He was previously the Global VP of Human Resources for Unilever. As a global advocate, campaigner and consultant, he is passionate about helping organisations embed purpose as a key driver of business performance and advises clients and leadership teams around the world. Geoff’s HR experience spans leadership & talent development, organisational change, capability development and business transformation. Having helped to archetype the transformation of Unilever’s performance by putting purpose at its core, Geoff is a strong believer that purpose is central to both organisational performance and individual wellbeing.
Email : Geoff.mcdonald@risepurpose.com

jenna

Jenna Luchman

Account Director

Jenna is an EU regulatory affairs expert, focused on putting purpose at the core of political and policy engagement. She is an experienced public affairs consultant with deep knowledge of EU decision-making processes and an understanding of how to anticipate policy shifts and find the right window of opportunity to engage. Jenna has a legal background and previously spent over four years in the Public Affairs team at Weber Shandwick in Brussels, focusing in particular on energy, environment and transport. Prior to joining RISE she also spent a year co-leading the Brussels team for Euros Agency, specialising in digital and tech. Jenna is a committed EU enthusiast and passionate about helping companies find opportunities to engage around the EU Green Deal and putting sustainability at the core of their business strategies.

Tarryn Rennie

Junior Consultant

Tarryn is a Junior Consultant at RISE, based in London. She is a recent post-graduate from the University of Chicago (top 3 American university) and also has a B.A. with Honours and academic distinction in Media, Communication and Journalism. Tarryn previously worked as a content, communications and marketing executive and is quickly becoming an expert on the UN Sustainable Development Goals. She is highly motivated to leave a positive impact on the world and is an accomplished elite athlete.

Tarryn

Julio Rodriguez

Consultant

Julio is an expert on investment regulation, specialised in international private and public equity transactions. He is the co-founder of The Cornerstone Group, a private equity fund. Prior to joining RISE, Julio was a partner in DG&A Lawyers, a Colombian law firm. Julio started his career as an advisor at the Ministry of Trade, Industry and Tourism and as Legal Director in Colombia’s investment promotion agency. Julio is focusing on developing the RISE Matrix, creating a tailored measurement tool to accompany individual companies on their purpose and engagement journeys.
Email : julio.rodriguez@risepurpose.com

Katarina Wallin Bureau

Managing Partner

Katarina is the founder and managing partner of RISE. She has researched and advised on corporate purpose for over 10 years, working with leaders, organisations and academia across multiple sectors and regions. Katarina has a combined management consulting and strategic communications background, as well as having worked in the European Commission. This gives her a multi stakeholder perspective on what it takes to drive positive change while strengthening business performance and reputation. She has wide experience in developing creative, global campaigns and partnerships, with a particular passion for gender & diversity and working together to make progress on the UN Sustainable Development Goals. Katarina was previously the COO of Burson-Marsteller in Europe, Middle East & Africa.
Email : Katarina.wallinbureau@risepurpose.com

Robert McLeod

Senior Adviser & COO

Rob is a leading expert on international policy implementation and regulatory risk, and a founding member of RISE. He is the former Editor-in-Chief and CEO of global regulatory risk specialist MLex market insight. Prior to co-founding MLex in 2005, Robert built his career as a Bloomberg News journalist covering financial services, mergers & acquisitions and antitrust in London, Paris and Brussels. Rob advises corporate clients on putting purpose at the centre of engagement with regulators and is devising the RISE Matrix, a measurement approach tailored across geographies and industries.
Email : Robert.mcleod@risepurpose.com

Mayssa Badr

Senior Director

Mayssa is senior director of communications and business development, and a founding member of RISE. Having previously worked for European Voice (now Politico) followed by 10 years at BCW (previously Burson-Marsteller), she is a marketing & communications expert with extensive experience in developing creative communication campaigns in a wide range of industry sectors, working at the intersection of communications and public affairs. She has built and led campaigns with an EMEA-wide or global reach. Mayssa’s experience includes developing communications and marketing strategies, strategic messaging, media relations, digital and online advisory, communications/messaging/media trainings and crisis communications.
Email : Mayssa.badr@risepurpose.com

Geoff McDonald

Senior Adviser

Geoff is one of the leading global experts in helping companies develop and define their corporate purpose, and a founding member of RISE. He was previously the Global VP of Human Resources for Unilever. As a global advocate, campaigner and consultant, he is passionate about helping organisations embed purpose as a key driver of business performance and advises clients and leadership teams around the world. Geoff’s HR experience spans leadership & talent development, organisational change, capability development and business transformation. Having helped to archetype the transformation of Unilever’s performance by putting purpose at its core, Geoff is a strong believer that purpose is central to both organisational performance and individual wellbeing.
Email : Geoff.mcdonald@risepurpose.com

Jenna Luchman

Account Director

Jenna is an EU regulatory affairs expert, focused on putting purpose at the core of political and policy engagement. She is an experienced public affairs consultant with deep knowledge of EU decision-making processes and an understanding of how to anticipate policy shifts and find the right window of opportunity to engage. Jenna has a legal background and previously spent over four years in the Public Affairs team at Weber Shandwick in Brussels, focusing in particular on energy, environment and transport. Prior to joining RISE she also spent a year co-leading the Brussels team for Euros Agency, specialising in digital and tech. Jenna is a committed EU enthusiast and passionate about helping companies find opportunities to engage around the EU Green Deal and putting sustainability at the core of their business strategies.

Tarryn

Tarryn Rennie

Junior Consultant

Tarryn is a Junior Consultant at RISE, based in London. She is a recent post-graduate from the University of Chicago (top 3 American university) and also has a B.A. with Honours and academic distinction in Media, Communication and Journalism. Tarryn previously worked as a content, communications and marketing executive and is quickly becoming an expert on the UN Sustainable Development Goals. She is highly motivated to leave a positive impact on the world and is an accomplished elite athlete.

Julio Rodriguez

Consultant

Julio is an expert on investment regulation, specialised in international private and public equity transactions. He is the co-founder of The Cornerstone Group, a private equity fund. Prior to joining RISE, Julio was a partner in DG&A Lawyers, a Colombian law firm. Julio started his career as an advisor at the Ministry of Trade, Industry and Tourism and as Legal Director in Colombia’s investment promotion agency. Julio is focusing on developing the RISE Matrix, creating a tailored measurement tool to accompany individual companies on their purpose and engagement journeys.
Email : julio.rodriguez@risepurpose.com